100 Days of Writing

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A few months ago I realized there wasn’t a good football blog written by a fan for my alma mater, the Houston Cougars. The feedback and growth of the blog in such a short period of time has been pleasantly surprising.

An Idea Is Born

I’ve been a hardcore fan of the Houston Cougars football team since my freshman year at UH in 2004. Frequently over the years I’ve shared UH news and blog posts on my personal Facebook page, which naturally is limited in scope since it’s private. I’ve always been a bit obsessive with my fandom for the Coogs and football as a whole. I spend countless hours reading about football in my free time. I’m okay with baseball and basketball, but football is an obsession.

In one evening late December of this past year (2014) I started coming across rumors that the head coach of the Cougars football team was going to get fired. I posted that to Facebook and sure enough the next morning he was fired. I then started thinking about it and realized that there really isn’t a good fan blog for the Houston Cougars. We have a local beatwriter covering the team for the Houston Chronicle and occasionally get written about in other local and national publications, but nobody had really done any posts from a fans perspective. I’m by no means a professional journalist, but since I read constantly… everything from books, to articles online, to magazines… I knew that I have enough of a grasp of writing to be a blogger. I also have an insatiable appetite for learning about things. When I get interested in a topic I become obsessive trying to become an expert and wanting to learn every little detail. The Houston Cougars and college football has been one of those topics. Might as well put all of this otherwise useless info to good use!

Since I couldn’t find a good Houston Cougar sports blog out there I decided I needed to start my own. I did some brainstorming about finding a good name and decided on “Cardiac Coogs”. Cardiac Coogs is a nickname people have given the Houston Cougars for having several close games go down to the wire, giving their fans a heart attack or cardiac arrest in the process. I had my idea cemented and then I was off to the races!

Take Off!

When I was starting the blog I was wondering if I’d have enough content on the Houston Cougars football team to write about them during the offseason. I figured I may have a month or two where I scrounge up only one or two blog posts during the dog days of summer before football season kicks off. I had no idea how wrong I was!

Today marks 100 days since I published my first blog post and I’ve already successfully published 88 blog posts in those 100 days. I’ve been pleasantly surprised and a little shocked about how much content is out there about the Cougars. We hired a new head coach, Tom Herman, in January who was the offensive coordinator of the national champion Ohio State Buckeyes. Since the hiring everything has snowballed. Many national media outlets (Fox Sports, ESPN, Sports Illustrated, to name a few) have written extensive articles about the Cougars. It’s all surreal how much momentum the program has now.

The blog has mirrored the football program’s rise since launching in January. I’ve built up a pretty strong following on Twitter (500+ followers) and every month I’ve had more visitors than the previous month:

CardiacCoogs Traffic Jan-April

Very cool! We’ll see how long I can keep those graphs increasing. It’s a very specific hyperlocal website so there’s definitely a ceiling on how high those numbers can climb; but I intend to keep pushing very hard to see how high I can make that ceiling.

Getting Noticed

I’ve submitted things myself to other websites, like Reddit, to help the blog gain traction. But, I think one of my “holy cow” moments was when I posted a blog article to a small subreddit and it got re-posted by another user to a larger subreddit which in turn drove a lot of traffic to the blog. When your users are sharing your content on their own, you know you’re doing something right!

Another “holy cow” moment happened two weeks ago. I shot an email to the some people within the UH athletics department trying to see I could get a media pass to cover the Houston football spring game. To my pleasant surprise, they approved my media credentials and I was able to go in the press box and onto the field during the spring game. That was probably the highlight of my Cougar fandom so far. I was able to get some awesome photos and videos of the spring game, click here and here to view the two different blog posts where I wrote about the spring game. The picture at the top of this blog is my press pass for the spring game.

What The Future Holds

It’s now been 100 days since I published my first blog post and the feedback and results I’ve gotten has been awesome! I finally have turned a passion of mine into something useful that other people enjoy. I plan on writing more and more and I’ve got a few new ideas up my sleeve for the future.

Let this serve as a lesson for others: Don’t feel bad about your hobbies, passions, or obsessions if they don’t immediately make you money. You may find a way in the future to use those passions to bring value to others who share the same interests.

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