January 17th of 2015 I launched my Houston Cougars fan blog, Cardiac Coogs, and it quickly become the dominant UH blog on the planet.
I wrote in this blog post a few months ago more details about my motivations for creating it. The simple version is that there wasn’t anyone who wrote about the Houston Cougars football and basketball teams from a fan’s perspective. So many other schools are also covered by SB Nation and Bleacher Report and UH gets minimal coverage. I decided I knew enough about college football to start my own blog just for fun with no clue anyone would actually read it. Boy was I surprised!
Since launching in January I’ve published 414 blog posts and I’ve had over 100,000 visitors to the blog in 2015! Not bad for a hyperlocal blog. The blog now has 1,892 followers on Twitter, 189 on Facebook, & 37 subscribers via email (as of Dec 30th). Pretty good for not spending a single dollar on marketing!
I’ve learned a lot about how to write quality content to build an audience and how to keep the audience engaged and coming back for more. I’ve primarily spent my social media efforts on Twitter (which is reflected in the above numbers) and learned how important of a tool it is for media. Without Twitter, Reddit, and Google Alerts running the blog would be nearly impossible.
Reddit has also been instrumental for reaching a larger audience within the University of Houston as well as the greater college football landscape. Also, I’ve learned how to break news anonymously on Reddit: I submitted a post with the link to the original author (as opposed to re-creating the content on my own blog) and the article went viral. Soon every major college football outlet was covering the story: ESPN, Sports Illustrated, Fox Sports, CBS, as well as countless blogs. I nearly fell off the elliptical one morning seeing Dan Le Batard and Bomani Jones discussing the same story on their ESPN show! Pretty cool stuff.
I’m running the blog mostly for experience instead of looking at it from a potential revenue stream. It’s more important to me to retain 100% control and to focus on content and the audience as opposed to aligning with a larger media company and/or to sell advertising for a small paycheck. Unless someone is willing to hire me to do this full-time or wants to purchase the blog outright, I’d rather stay independent and do everything on my own terms. I had brief discussions with a large media company earlier in the year but it quickly became apparent that I would have to give up too much control and wouldn’t get much money in return. I’ve already got a job where I have to follow orders and unless I can make enough money run the blog full-time, it’s not worth it to give up control for another boss.
For 2016 I plan to continue to work hard on adding more quality content and also growing my social media audience.